30% fewer collisions, 25% better fuel economy – what integrated fleet data can deliver

A case study from Tarmac shows how combining video telematics with fleet data can deliver measurable gains in safety, cost and operational performance.

Operating a mixed fleet of more than 2,000 vehicles across multiple regions, Tarmac faced the challenge of limited visibility and inconsistent data across its operations.

The solution was an integrated system from Motormax and Geotab, combining multi-camera video with telematics into a single platform. This allows transport teams to access real-time data and incident footage in one place, improving both oversight and response times.

The results highlight the impact of better visibility and targeted intervention:

– 30% reduction in collisions
– 25% improvement in fuel economy across vans
– 50% reduction in ‘pulling out’ incidents
– 30% reduction in collision repair costs
– Speeding incidents per 1,000 miles halved
– High and medium-risk drivers reduced from 40% to 6.5%

For fleet operators, the key shift is how data is used. Instead of relying on limited or delayed insight, managers can identify risk patterns, intervene earlier and tailor driver training to specific behaviours.

The integration has also improved claims handling. Video footage is now used to support faster liability decisions, reducing time spent on disputes and helping avoid unnecessary costs.

Tarmac has embedded this data into its wider fleet strategy, using monthly reporting, driver scoring and incentive schemes to reinforce behaviour change and maintain performance gains.

Geotab is a FleetWise Trusted Brands. Find out more about their solutions here.

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