OEM Fleet Brand Tracker – how is your brand performing?

The second edition of the OEM Fleet Brand Tracker from 360 Media Group reveals the OEM brands that are improving their brand image among fleet buyers.

360 Media Group interviewed 400 UK fleet decision-makers to measure their perceptions of 26 car manufacturers and 15 van OEMs. The results provide a robust evaluation of brand perceptions and performance and relative positions.

360 Media Group’s automotive insights help fleet managers and suppliers make better strategic decisions, via trend forecasting and brand-opinion metrics. In addition, our proposition development underpins the decisions of many high-performing brands.

The OEM Fleet Brand Tracker delivers an independent appraisal of OEMs brand awareness and health among fleets, along with fleets’ intent to invest in EV brands. It highlights what actions are required for OEMs to drive future brand consideration and, therefore, sales.

Our insights are robust, and they are adopted by many OEMs to support key go-to-market strategies. Manufacturers can also benchmark their brand coverage among the Fleet1000, sharing perceptions and trust scores with potential buyers.