Fleet Media Tracker

The Fleet Media Tracker report is an independent barometer of the usage and influence of information, media and events channels to inform effective communications among fleet decision-makers.

With knowledge levels on electric vehicles not yet aligned with the responsibilities of fleet decision-making, it remains paramount that the supply chain educates and inspires change to low-emission vehicles using multiple platforms and content formats to get the message across to a broad cross-section of decision-makers.

360 Media Group interview 400 UK fleet operators twice-yearly and pose 15 fundamental questions to determine the current media landscape. These KPIs are measured to identify how fleet buyers source information influencing their purchasing decisions. The outputs create a framework to inform effective communications across all media & event channels.

Subscriptions start from just £999 per wave of insight.

To discuss how the Fleet Media Tracker report can support your business in 2023, arrange your FREE 15 minute consultation with one of our experts today.

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15 KPIs measured:

  1. Social media used
  2. Media channels used
  3. Frequency of use
  4. Most influential media
  5. Rationale to use
  6. Actions taken
  7. Information requirements
  8. Information sources for OEM products
  9. First destination when searching for EVs
  10. Event use
  11. Frequency of attendance
  12. Awareness of events
  13. Rationale to attend
  14. Post-event actions
  15. Decision-making made prior to attending an event

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