Center Parcs has launched a salary sacrifice car scheme with Tusker after seeing significant employee interest in the benefit, with 19 vehicle orders already placed since launch.

According to the company, 30% of employees logged into the scheme within the first week, with early engagement including webinars, roadshows and live vehicle demonstrations across multiple UK locations.

The business said the scheme was introduced to strengthen its employee benefits offering, support recruitment and retention, and deliver national insurance savings while remaining cost neutral.

Tusker was selected following a competitive tender process, with factors including its range of EV and hybrid vehicles, lifestyle protection offering and ability to support Center Parcs’ four-weekly payroll structure.

The launch reflects growing demand for salary sacrifice schemes as fleets look to improve affordability around EV adoption and strengthen wider employee benefits packages.

Recent Tusker deployments have shown similarly strong engagement. Construction company Sir Robert McAlpine reported that 25% of eligible employees accessed its scheme within 48 hours of launch, while luxury retailer Watches of Switzerland Group said employees were saving an average of £230 per month through its EV salary sacrifice programme.

The Watches of Switzerland rollout also resulted in 30 vehicles being ordered shortly after launch, with the company using the scheme to support both affordability and wider ESG objectives.

Tusker is a FleetWise Trusted Brand. Find out more about what that means here.