CUPRA has achieved a major milestone, being named Trendiest Brand of the Year at the Auto Motor und Sport Awards. This marks a first for the brand at the Best Cars 2025 event, where 94,531 readers cast their votes.
With 72 percent approval, CUPRA outpaced all competitors when asked, ‘Which car brands do you think are currently trending?’
"In just seven years, we’ve introduced seven models, built a full lineup, and attracted over 800,000 enthusiasts," said CUPRA CEO Wayne Griffiths. "We remain the unconventional, emotional and trendsetting brand that defies expectations."