Partnership launched to help automotive brands maximise opportunities in evolving fleet sector.
Fleet specialists announce partnership to help brands navigate a rapidly changing market and maximise sales through insight and data.
Digital communications agency, Levo, and leading information services company, 360 Media Group, have announced a partnership to provide automotive companies with unrivalled fleet insight, data-driven targeting and marketing communications that drive sales.
The combined offering of these automotive specialists gives manufacturers, finance companies and dealers access to the latest fleet insight and in-depth data – key to understanding the changes taking place in the fleet market. This information is then analysed and segmented, meaning brands can target the most relevant fleet sales opportunities.
360 Media Group’s Fleet Outlook Tracker, which offers quarterly business-critical insight into the latest fleet industry trends from the UK’s largest 1000 fleets, is already an industry-leading resource.
Levo’s analytical and propensity modelling tools – which help identify the best sales opportunities with over 95% accuracy – allow brands to strategically utilise 360 Media Group’s knowledge and target the right sales opportunities at precisely the right time.
This approach gives brands a deeper understanding of the evolving fleet market, which is experiencing significant change as fleets transition to electric vehicles. It also enables automotive businesses to significantly improve the effectiveness and efficiency of their sales and marketing efforts through highly-targeted and relevant sales-led communications.
Ian Richardson, 360 Media Group’s Managing Director, added:
“The fleet supply sector is under pressure to provide low emissions solutions to help move people and goods. Our latest insights reveal that 57% of fleets are prepared to add or change their leasing provider to aid the transition to electric vehicles. The need for flexibility, better reporting and support in the transition, are seen as critical drivers of future relationships."
“It is important to remember that the fleet sector is not a single market and should be treated as a distribution channel to reach thousands of diverse organisations. This means that sadly, one size does not fit all, and the need for targeted solutions for fleets with a common purpose is required to achieve cut-through.”
Dan Thomas, Levo co-founder, said:
“The fleet landscape is changing at a pace never seen before. We’re witnessing electrification, new technologies, emerging sales channels, changes in ownership models, EV infrastructure requirements and evolving customer expectations, all at a time when the fleet market is still being impacted by the pandemic and chip supply shortages."
“This means understanding the customer and knowing exactly how to identify the best sales opportunities is becoming more difficult but also more important than ever – this partnership provides automotive companies with the insight, analysis and communications they need to stay relevant.”