Smarter Strategy, Not Bigger Budgets: Mer Urges Fleet Managers to Rethink EV Charging Costs

Fleet managers considering depot electrification are being urged to stop fixating on grid upgrades and instead explore smarter funding and forecasting strategies. According to Natasha Fry, Head of Sales at EV charging provider Mer, the shift to electric doesn’t have to break the bank—when done right, it can even strengthen the bottom line.

“Depot electrification looks expensive at first glance—hardware, civils, grid work, energy systems—it’s a lot,” Fry said. “But EV charging isn’t a cost centre when you approach it strategically. It’s an investment.”

Mer is working with fleets to turn upfront cost concerns into long-term operational wins. Fry outlined three key areas where the company helps organisations build a strong business case for electrification:

  1. Smarter Funding Options – Mer offers funding models that reduce capital outlay, including Infrastructure-as-a-Service (IaaS) solutions and access to grants that many fleets may not know are available.

  2. Tailored TCO and ROI Models – The company provides realistic total cost of ownership and return on investment models that reflect each fleet’s unique needs and financial parameters.

  3. Accurate Forecasting – With clear, data-driven projections, Mer helps clients secure board-level buy-in and demonstrate the long-term savings potential of electrification.

“We don’t just install chargers—we help you build the case for change,” said Fry.

As the UK pushes toward its net-zero goals, fleet operators are facing growing pressure to electrify. Fry’s message is clear: success lies not in spending more, but in operating smarter.

“What’s holding you back from making the shift?” she asks.

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