Tax and National Insurance (NI) savings are the biggest motivator for employees choosing electric vehicles (EVs) through salary sacrifice schemes, according to Tusker’s 2025 EV Driver Survey of more than 6600 people.
The research found that 38% of EV drivers cited these savings as their top reason for switching, up from 31% in 2024. Fuel savings followed at 28%, while just 20% prioritised environmental benefits.
Salary sacrifice is also key to affordability, with 63% of non-EV drivers still seeing high upfront cost as the main barrier. Nearly seven in 10 said price, tax advantages or affordability would be the primary reason to choose an EV as their next car.
Concerns around infrastructure are falling sharply. Worries about charge point availability dropped from 73% last year to 52%, while anxiety over range fell from 70% to 47% and charging time concerns from 60% to 36%.
The report shows 96% of Tusker drivers are satisfied with their EV and only 3% intend to return to petrol or diesel.
With more than seven in ten non-EV drivers expecting to switch within four years, Tusker says salary sacrifice is no longer just a green perk but a vital financial wellbeing benefit.
Check out the best Salary Sacrifice providers in UK fleet, here. You'll find our comprehensive Salary Sacrifice Guide from Page 66, including our best-supplier shortlist.