Car manufacturers deliver the highest-trust benchmark score, however, there is a significant variance between the best-in-class and lowest-scoring brands. EV Services and Rental benchmark scores are more consistent, arguably reflecting a more streamlined sector proposition.
When analysing the OEM scores, 360 Media identified the differing relationships that SME fleets have with the manufacturers, compared to corporate fleets. The 360 Media report also recognises how brands that produce both cars and vans have a higher benchmark score and lower variance than their car-only competitors. Interestingly, the trust scores change when measuring a brand solely on its EV proposition, something for car and van manufacturers to consider, as fleets continue to evolve.