The UK has risen to fifth place out of 13 European countries in PwC’s 2025 EV readiness survey, marking one of the strongest improvements across 28 global markets. Worldwide, the UK now sits seventh, behind leaders Norway, Singapore and the Netherlands.
The leap is attributed to the return of the electric car grant (ECG), falling EV prices, more affordable model options and rapid growth in charging infrastructure. In 2024, charge points increased by 26%, with rapid chargers of 50kW or more up 29%. Government steps to simplify grid connections and expand funding are expected to accelerate rollout further.
Consumer sentiment is shifting. Seventy percent of UK drivers now expect to buy an EV within five years, compared with 65% in 2024, while those unwilling to consider one have dropped from 26% to 18%. Among existing EV owners, 88% report satisfaction, and more than half would recommend one to others.
PwC cautions that concerns remain around charging times, range, battery life and upfront costs. However, the arrival of new entrants, particularly Chinese brands, is driving competition and affordability.
Dom Tribe, PwC UK automotive sector leader, said: “We’re at the threshold of a renewed upward inflection point in EV adoption.”
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