Product Name: Company Name:

Direct Tyre Management

Name: Direct Tyre Management
Brand: FleetWise
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Specialists in National Fleet Tyre Solutions

Direct Tyre Management (DTM) is a UK-based outsourced tyre contract management company providing end-to-end tyre lifecycle management for cars, vans, HGVs, and specialist plant. Established in 2004, DTM works with large, complex fleets across utilities, construction, leasing, and multi-asset operations. Its 2,500-strong approved service centre network delivers nationwide coverage, supported by a 24/7 response service, proactive inspection programmes, and advanced data-led asset management.

Key services for fleets:

Full tyre lifecycle management: From selection and performance monitoring to repair, replacement, and recycling.

24/7 breakdown and roadside assistance: Rapid response to minimise downtime.

Nationwide service network: 2,500 audited centres, with new sites added to meet customer needs.

Tyre Asset Management System (TAMS): Proprietary software integrating with fleet platforms, providing real-time compliance records, inspection data, imagery, tread depth, wheel and axle details, and online booking (20% of daily jobs, growing).

Proactive driver engagement: Toolbox talks, behaviour insights, and high-risk driver interventions based on wear data.

Sustainability commitment: Repair-first policy, multiple-life truck tyre strategies (regrooving, twinning, remoulding), and over 95% recycling rate.

Independent tyre choice: Brand-agnostic recommendations backed by in-house trials for optimum performance and cost-effectiveness.

Why fleets choose DTM:

1.5 million wheels under management, covering 200,000 vehicles.

Data-led insight to identify wear trends, risks, and cost-saving opportunities of up to 30%.

Ability to manage mixed fleets with varying duty cycles, including EVs where tyre costs form a higher share of SMR.

In-house inspection team for remote and on-site checks, enhancing compliance and safety.

Proven capability in large-scale fleet operations, handling 18,000 jobs per month.

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Achieve Trusted Brand status:

Being a part of a trusted brands community elevates your company’s profile among fleet managers and decision-makers who actively seek reliable, validated suppliers who are trusted by their peers. This recognition positions your brand as a credible choice, differentiating it from competitors in a crowded market.

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