FleetWise has recognised the first cohort of Verified Partners through its Trusted Brands in Fleet programme, extending independent recognition to a wider group of suppliers serving the UK fleet market.
Brands representing leasing, fleet management software, telematics, fuel and energy payments, and EV charging solutions are among the first businesses to achieve Verified Partner status following the latest enrolment and market research process.
Trusted Brands in Fleet is FleetWise's independent recognition programme, designed to help fleet suppliers demonstrate credibility, strengthen buyer confidence and stand out in an increasingly competitive market.
The programme uses Fleet Power market research to establish how brands are recognised and perceived by fleet decision-makers. Successful participants can then use their status to provide buyers with an independent indication that their business has been validated through fleet market research.
From recognition to consideration
Trusted Brands and Verified Partners are integrated across the wider FleetWise ecosystem, helping recognised suppliers remain visible as fleets research issues, identify potential solutions and consider prospective partners.
Recognised brands can benefit from:
- Independent validation – evidence that the brand has been researched and recognised by fleet buyers.
- FleetWise supplier shortlists – inclusion on relevant supplier category shortlists used by fleets researching potential providers.
- Buyer recognition – an independent status that can help reinforce credibility and confidence.
- Media toolkit – assets that enable recognised brands to communicate their status across websites, marketing and social media.
- FleetWise visibility – opportunities for relevant inclusion across the FleetWise digital marketplace, Trusted Brands activity and Better Fleet education programme.
The programme is designed to make recognition useful beyond the initial accreditation, connecting independent market validation with the points at which fleet buyers are researching suppliers and solutions.
Next Trusted Brands intake opening shortly
Following completion of the latest cohort, enrolment for the next Trusted Brands in Fleet intake will open shortly, with additional suppliers invited to put their brands through the Fleet Power research and validation process.
Places will be limited to 25 brands across 12 supplier categories, with research for the next intake scheduled for mid-December 2026 and successful applicants receiving their status in early 2027.
Suppliers interested in taking part can register their interest and begin the enrolment process here:
Apply for Trusted Brands validation
Once the available places have been allocated, enrolment will close until the following intake.
