Geely targets 8000 UK fleet sales as Andrew Stuart sets out growth plans

September 16, 2026

Geely Auto UK is targeting around 8000 fleet sales by the end of 2026 as the Chinese manufacturer looks to establish itself quickly across business contract hire, salary sacrifice, rental and public-sector channels.

Sales director Andrew Stuart says the brand has already sold around 3000 fleet vehicles in the first half of the year and is running ahead of its wider sales plan, supported by a new-energy-only model range spanning plug-in hybrid and fully electric vehicles.

In part one of this interview, Stuart explains why Geely believes the timing is right for its UK fleet push, how it intends to build trust around aftersales and dealer coverage, and why partnerships with businesses including Octopus Energy and Tusker will form part of a broader corporate proposition covering charging, salary sacrifice, telematics and vehicle data.

Why is now the right time for Geely to enter the UK fleet market, and where do you see the biggest opportunity?

I think there are huge opportunities for Geely. We have the right product in the right place at the right time, not just for fleet but for retail as well. It's a very accessible product.

If you look at our powertrains, for example, we offer only new energy vehicles, with both plug-in hybrid and electric models in the range. The vehicles are packed with specification and, importantly for fleet customers, they offer excellent levels of safety equipment, which is hugely important.

Clearly, fleet is all about total cost of ownership, and that's a major consideration. Geely is performing strongly across all of those measures with the overall package we offer.

What we're seeing is really vindicating the decision to enter the UK market. Our vehicles are appealing to both public and private sector customers and businesses of all sizes. We're growing sales across business contract hire, personal contract hire, salary sacrifice and rental, so we're seeing success across a broad range of fleet channels and customer types.

Since we started selling vehicles in the first half of this year, we've consistently achieved around 1% market share, which I think is phenomenal from a standing start. In the first half of the year alone, we sold around 3000 fleet vehicles, and we're targeting around 8000 by year end. In fact, we're already around 600 units ahead of plan across all sales channels.

Ultimately, it's about having the right product in the right place at the right time.

Competitive pricing is one thing, but fleet decisions are built on trust and reliability. What do fleets need to see from Geely beyond the price point before they'll make the switch?

I think the evidence is already in the numbers. Customers are already making the switch naturally.

For anyone who is still unsure, I'd simply encourage them to drive the cars. We're extremely willing to provide demonstration vehicles, and it's only a matter of time before the awards follow. The reviews we're already receiving have been very favourable.

As our retail network expands and brand awareness continues to grow, I think that will naturally drive demand.

For fleet managers, aftersales support is just as important. We already have a significant dealer footprint, working with many of the UK's most established dealer groups. By the end of this year, around 80% of the UK population will be within a 40-minute drive of one of our retailers. We'll have 50 dealer partners operating across 115 sales and aftersales locations.

We've also expanded our fleet team with experienced people across sales, customer consultation and sales support. Our focus is on looking after customers properly and building confidence in the brand.

Not every fleet is ready to move fully electric today. How are you helping customers balance electrification, cost pressures and the practical challenges of the transition?

We're actually not meeting many customers who haven't already started their electrification journey. It's no longer a new conversation.

Most fleet managers already understand the need to transition, and because Geely only sells new energy vehicles, choosing our products immediately helps customers progress towards their own decarbonisation objectives.

As a new brand, we've also built partnerships with some of the industry's leading companies to provide a complete package of solutions.

For example, we're working with Octopus Energy and Tusker. Octopus can support customers with charging infrastructure, salary sacrifice and a range of other services that businesses need. Tusker is helping us strengthen our salary sacrifice proposition.

As we continue to grow, we'll further develop our corporate offering, including vehicle data, telematics and the wider solutions fleet managers increasingly expect. We're learning from some of the best businesses in the market while developing our own long-term solutions for corporate customers.

Read part two of insights from Andrew and why fleets must rethink replacement cycles as vehicle technology accelerates.