Richard Hipkiss, Fleet Operations: Visibility is the foundation of better fleet decisions

July 16, 2026

As fleet management becomes increasingly complex, Richard Hipkiss, Managing Director at Fleet Operations, believes organisations should focus less on reacting to operational problems and more on understanding the risks that create them.

Speaking to 100 Trusted Brands in Fleet, Hipkiss says the most effective fleet strategies begin with gaining complete visibility of how vehicles, drivers and operational processes perform across the business. He explains:

"Fleet managers have access to more data than ever before. The challenge is turning that information into meaningful operational decisions that improve efficiency, reduce risk and support long-term business objectives."

According to Hipkiss, successful fleet management is no longer about managing individual activities in isolation. Vehicle procurement, maintenance, compliance, driver behaviour and sustainability are all interconnected, meaning decisions in one area often have consequences elsewhere across the operation.

He believes this growing complexity is driving demand for more consultative fleet management, where suppliers work alongside customers to identify opportunities, improve operational performance and solve challenges before they affect productivity.

Technology undoubtedly plays an important role, but Hipkiss argues that insight and experience remain equally valuable. Data can identify trends, but understanding why those trends exist and how they should influence fleet strategy still requires expert interpretation.

His perspective reflects one of the strongest themes emerging from this year's 100 Trusted Brands in Fleet report: the most trusted fleet partners are those that help organisations see beyond day-to-day administration and make more informed strategic decisions.

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