Paul Hollick, Lightfoot: Why connected technology should empower drivers, not monitor them

July 6, 2026

Fleet technology has advanced rapidly over the past five years, but Paul Hollick, CEO of Lightfoot, believes its greatest value lies not in collecting more data, but in helping drivers make better decisions behind the wheel.

Speaking to 100 Trusted Brands in Fleet, Hollick argues that many organisations have moved beyond simply tracking vehicles. The next challenge is using connected technology to positively influence driver behaviour, improving safety, efficiency and sustainability at the same time.

Rather than relying on retrospective reports, Lightfoot provides drivers with real-time, in-cab coaching that encourages smoother, safer and more economical driving while journeys are taking place. According to Hollick, this immediate feedback helps create lasting behavioural change because drivers feel supported rather than monitored.

He believes this distinction is increasingly important as fleets face mounting pressure to reduce operating costs, lower emissions and improve duty of care without compromising productivity.

Technology, he argues, should help drivers succeed, not simply measure performance after the event.

Lightfoot's approach also reflects the changing role of telematics within modern fleet management. Connected vehicle data is becoming a strategic business tool, helping organisations improve fuel efficiency, reduce accidents and support sustainability goals through practical operational insight.

Hollick's message mirrors one of the strongest themes emerging from this year's 100 Trusted Brands in Fleet report: the greatest value of connected fleet technology comes not from the data itself, but from how effectively it helps organisations and drivers improve every day.