Omoda and Jaecoo ranked third in UK automotive reputation report

Omoda & Jaecoo have been ranked third out of more than 60 car manufacturers in Reputation’s Automotive Industry Report 2026, making them the highest-scoring Chinese manufacturer in the UK rankings.

In the two brands' first appearance in the report, they achieved a Reputation Score of 789 out of 1,000 and a customer sentiment score of 86, placing them behind only Porsche (first) and Kia (second).

The brands are owned by Chery, which itself scored fifth in the list, with Hyundai separating it and Omoda & Jaecoo.

The annual report assesses manufacturers, dealer groups and individual dealerships on their online visibility, customer trust and responsiveness, taking into account factors including customer reviews, search visibility and responses to feedback.

The brands’ retail network also performed strongly, with 11 Omoda & Jaecoo dealerships featuring in the UK Top 100. Meadens Christchurch achieved the highest placing, finishing second nationally.

Omoda & Jaecoo have made Reputation Score a key performance indicator for every UK retailer since launching in the market in August 2024 and January 2025 respectively, using it to monitor customer experience and identify areas for improvement.

The report also highlighted the growing performance of Chinese manufacturers in customer experience, with the group achieving an average customer rating of 4.78 out of five, which Reputation states is ahead of most European premium brands.

What does this mean for the fleet market? The scores for the reputation and dealer group rankings suggest trust is growing in the Chery brands from drivers - indicating that initial skepticism is thinning out as popular models such as the Jaecoo 7 continue to grow in registrations.  

You can read the full report by Reputation here.

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