BMW 3-Series unveiled, adopts Neue Klasse styling

September 30, 2026

The next-generation BMW 3-Series has been unveiled, revealing that it will adopt the brand's Neue Klasse design language – the first combustion-powered vehicle from the marque to do so.

The 3-Series marks a significant point in BMW's product strategy, as it will sit alongside the fully-electric i3. The cars feature completely different platforms and architecture, with the petrol variant adopting an evolution of the previous-generation's.

Two models bound for the UK have been confirmed so far; the base model 320 and the top-of-the-range M350 X-Drive. They house a 2.0-litre four-cylinder and 3.0-litre six-cylinder petrol engine, respectively, churning out 208bhp and 437bhp. Again, both engines are carried over from the previous generation car, albeit tuned for both performance increases and to comply with strict Euro 7 emissions regulations.

As for performance, BMW claims a 0-62mph time of 7.4 seconds for the 320 and 4.1-seconds for the M350. Top speed is limited to 155mph in top form.

Further powertrains are set to arrive in the new 3-Series, which will include an entry-level 318, as well as diesel powertrains. However, neither are planned to be available in the UK.

If you're wondering about a plug-in hybrid (PHEV) variant, BMW plans to introduce some in 2027, as well as the high-performance M3.

Climbing inside is where the similarities with the old car end; there's a whole new design language to the combustion 3-Series, which is shared with both the i3 and iX3 EVs. The 17.9-inch infotainment screen dominates the dashboard and BMW's Panoramic Vision display sits at the end below the windscreen.

There are some clever features, too; the Motorway Assist function can allow you to drive hands-free up to 81mph and there's an Amazon-powered AI assistant. It requires dialogue from drivers in order to enable in-car features. Mercedes-Benz has rolled out similar functions, which suggests it's a whole new thing to get used to as drivers.

As for pricing, you'll need at least £44,975 for the 320 and £66,785 for the M350. We expect the PHEV variant to start between £50-60k, once it arrives.

For fleets, lower Benefit-in-Kind tax means the i3 will be the more attractive proposition for company car drivers. However, the new 3-Series represents BMW continuing to offer petrol power for drivers that can't quite make the switch. Being part of the Neue Klasse family, it shares the same design language and interior tech. More models in BMW's range will adopt the same strategy, which will include the larger 5-Series.