Chery to expand its UK line-up with four new and refreshed models

Chinese car manufacturer, Chery is set to expand its UK line-up with four new and refreshed models over the next 12-months, which will include its first full EV for the UK market.

The expansion follows a strong first year in the UK market, which has recorded more than 29,000 new registrations since launching in August 2025, giving it a market share of more than 2.5%. That doesn't include the Jaecoo and Omoda brands, which are also part of the Chery group.

Electrification will be central to the strategy. Alongside the new EV, the brand will introduce upgrades to its Chery Super Hybrid (CSH) powertrain, which includes larger battery packs for increased EV-only range while reducing overall fuel consumption and emissions.

CSH-equipped models currently account for 75% of Chery UK registrations, with the technology available across the Tiggo 4, 7, 8 and 9 models.

Chery also plans to invest in its new UK R&D facility, being the Centre of Excellence at UTAC Millbrook in Bedfordshire. Doing this is expected to accelerate product development.

For fleets, this means future Chery models - as well as Jaecoos and Omodas - are set to be more competitive than ever at tempting fleet buyers and company car drivers out of established marques and into Chinese ones.

The growth in market presence, investment in a UK development facility, and a firm plan for product expansion means the Chinese car industry is looking to take larger market shares each year in growing market regions. Team this with competitive pricing and warranty terms, and fleets are given stronger reasons to order Chinese products.

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