SureCam has launched a new mobile app aimed at helping drivers improve their on-road performance through AI-powered video telematics. The app supports automated coaching with personalised workflows that guide drivers in correcting high-risk behaviours.
Triggered by alerts from an AI dashcam, the app enables fleets to deliver a staged response to incidents like harsh driving or distractions. Actions vary by type, severity and frequency, ranging from warning messages to video training, coaching quizzes or in-person sessions for repeat offenders.
Drivers can review incident footage, communicate via two-way messaging, and track their performance with peer comparisons. SureCam’s AI system logs each coaching step, including assignments and completion status, while a comprehensive reporting package lets fleets analyse results and calculate ROI in terms of risk reduction and time saved.
President, John Weldon, says the tool has already cut vehicle alerts by 70% on average, and halved high-risk events. The mobile app, he adds, takes the system’s efficiency and impact to the next level.